Ranch smarter. Not harder.
Ear tags, shots, fence repairs, breeding schedules, sprayer math and sale-barn prices — all on the phone in your pocket, working even where there’s no signal.
Built by cattle people in Senatobia, Mississippi. Now in early testing.


Everything you scribble on feed-store receipts, in one place
No more forgetting which cow got which shot, when that heifer is due, or how many ounces go in the tank. The app remembers, reminds you, and does the math.
Snap an ear tag
Point the camera at a tag. The number reads itself, her photo goes on her record, and one tap logs a shot, a weight, a preg check or a move.
Talk instead of type
Say “temp 104.5, check again Monday.” The app files the temperature and sets the reminder. Your hands stay free.
Fence repairs on a map
Snap a broken fence and a pin drops where you stand. Your hands see it on their phones, fix it, and mark it done with a photo.
Never miss a dose
Start a treatment and every dose is scheduled. Withdrawal dates are worked out for you, so you know when she’s clear to sell.
Spray the right amount
Tank mix tells you exactly how much product per tank. A 5-minute test finds your sprayer’s real gallons per acre. No math.
Breeding on schedule
CIDR, CO-Synch and embryo transfer schedules laid out by day and time, with calving dates and the semen tank tracked.
Bring your whole herd in from Excel
Sit down at a computer once. Upload the spreadsheet you already keep, draw your pastures on a map, add your drugs and your sprayers. Then type one code on your phone and it’s all there.


A short video for every tool
Each tool has a one-minute video showing exactly what to tap. Watch it here, or tap ▶ at the top of any screen in the app.
All 40 videosUseful today, even without the app
Built by the folks behind two cattle schools
Ranch Smarter comes from the team behind the International Embryo Technology School in Senatobia, Mississippi — embryo transfer training for over 35 years — and the International Livestock Management School. The sample herd-health program and cattle guides come straight from what we teach.
About us and our schools
Be one of the first to use it
Ranch Smarter is in early testing on real ranches. Sign up and we’ll let you know as soon as it’s ready for you.
Get early access